Tuesday, March 20

Lane Becker at SXSW on the dichotomy of starting a business:
On one hand, you must delude yourself into thinking that your business is utterly necessary, that of course people want your product, that you will change the world. It's such notions of greatness that inspire you and your colleagues to keep going. On the other hand, you must firmly ground yourself in reality, watching the balance sheet, listening to what people are saying about your product, making sure you can adapt to fit the market environment. This balance needed to operate on both sides of this duality is tough to maintain, and separates the successful from unsuccessful business founder.



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