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Wednesday, August 29
Those pesky customers!
(Editor's note, September 20th, 2001: While I still agree with the sentiments expressed in this post, I posted Joe Williams e-mail without getting permission, and in hindsight, that was hugely inappropriate. I apologized to Joe about this, and he was gracious enough to forgive me this breech. I've left this post as is as a reminder of my own ability to get carried away sometimes. In the future, I will never post anything from someone's email sent to me without asking first.) Yesterday's exchange of emails between myself a Joe had a final round in the wee hours, when Joe responded, and I replied. This is the very slightly edited dialog. If you didn't see last night's entry, you might want to start there first. Joe Williams wrote While you have valid points, you are a regular enough customer to know better than to be surprised and horrified that it might take (gasp!) almost 48 hours for a personal request to be handled, personally.Alex Shaffer replied I know, I'm a crazy optimist. I figure things get better with time, and you'd be the last person to put yourself in a position of handling something as mundane as ordering.Joe Williams wrote Yes, it should be automated. It's not, and with the number of orders we get, it's hard to get excited about it.Alex Shaffer replied Even if the process is not automated, it should not fail if a single person is unavailable. That'd just a bad business process. You're not a new company. Clan Lord is not a new project.Joe Williams wrote You are the first person in over three years to cancel a personal request like that -- generating lots of extra paperwork for me, and taking even more time away from my many other projects.Alex Shaffer replied Well, perhaps if you had taken yourself out of the character creation business a year ago, we'd both be in a happier place. I'd have gotten my characters in a timely way, and you'd be doing other things. So, this is my fault?Joe Williams wrote I am especially saddened that I have given personal attention to your characters over the years. Apparently I inadvertently raised your expectations. As it turns out, despite that attention, my mission is not to promptly cater to your every whim.Alex Shaffer replied Joe, get off the high horse. I busted my ass generating a lot of content that provided a lot of players a good deal of fun, and I handed you a shitload of money. If I ever got "special attention" it was because of the work I did. In anything involving storycraft or in-game content, I never "demanded" a thing, and I was always patient and reasonable.Joe Williams wrote If you're disappointed in Clan Lord, please feel free to cancel your accounts. We'll miss you, but I don't want you to feel obligated to play if you're not having fun.Alex Shaffer replied Thanks! (Sorry. Couldn't resist.)Joe Williams wrote [Your order is ] canceled. I'm not sure exactly what your complaint is -- that it took 48 hours? That it was hard to figure out (even though you've done it a dozen times before)?Alex Shaffer replied My complaint is: that in all this time, no significant progress has been made in the arena of customer service. You have made yourself so essential to a process as basic as ordering a character, that you are hurting the game. There should be a button in the character manager that say "Purchase" that does it all. It would put money in your pocket, and make players happy. If you cannot engineer that solution, it should be a goal to get as close to it as possible.Joe Williams wrote The current system works fine -- except when somebody decides to cancel an order after I complete it.Alex Shaffer replied I know of other people who have had to wait several days to get a character. Sometimes a week. Exceptions to the rule, I'm sure, but it happens. Sure, this doesn't impact you, you get your money, right? Who cares if people are waiting to have fun?Joe Williams wrote An excellent suggestion [about the web site not promoting sales effectively] -- the web site lacks in many ways. Some might suggest it more constructively.Alex Shaffer replied What, in my comment, do you think isn't constructive? I'm telling you how I feel Joe. It's not because I'm mad at you, but because I know you're not stupid, your product doesn't suck, and the game is fun. I care about the community and the product. And at times, like this, I feel like I care more than you do. I know that's NOT true, but from the evidence I see, it's hard to feel otherwise.Joe Williams wrote Purchases aren't a bother. Refunds and whiney complaints are.Alex Shaffer replied I'm sorry Joe, but I pay you a decent chunk of money, and have always been a reasonable, supportive, contributing member of this community. I tell you that my broken heart and disappointment in the amount of care you show for your own product is causing me to lose faith, and you call me a whiner.Joe Williams wrote My suspicion is that something else is bothering you, and my unforgivable delay in adding your characters simply triggered you off. I'll try not to take it personally.Alex Shaffer replied Thanks for the free analysis, Doc, but really, it is just about Clan Lord. It's not about you, but about Clan Lord and Delta Tao as a entity dealing with customers. It's not about me having fun, it's about business. 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